The world population is growing and predicted to be over 9 billion by 2050. There are more than a billion hungry people today but the arable land available per capita is on the decline with climate change making it harder for the land to help us solve the hunger problem.
One of the solutions is to look to our oceans – fish is the most cost effective sources of protein on the planet.
Yet, the amount of food we have been able to harvest from our oceans has declined since the mid 90's.
The first rule quote is from Paul Hawken a renowned global environmental specialist.
How can we better manage marine fishing?
The oceans could support over 700 million people per day with a healthy meal. A 55% increase on today.
A small change in your pet’s diet can have a huge impact not just on their health but on the entire world. This is how it works - the Circle of Good.
Fish is a key ingredient of SPECIFIC™. We use five different fish products, which are either by-products from the human food sector or specially designed for animals.
It is important to us that our fish suppliers contribute to the worldwide sustainability of the oceans.
*Food and Agriculture Organisation of The United Nations.
Fishmeal and fish oil, are both rich in omega-3 and omega-6 fatty acids, which provide many immediate benefits:
Fishmeal and fish oil are the backbone to almost all of the SPECIFIC™ range, our products also benefit from:
We are dedicated to supporting vets and veterinary nurses as they are best placed to provide nutritional advice for pets.
The World Small Animal Veterinary Association lists nutritional assessment as a vital sign in the standard physical examination of each pet. So vets and vet nurses making recommendations about your pets food should be a routine part of patient care which will help optimise the health and well-being of your animal.
We need a healthy environment to produce quality ingredients, to make quality pet food that help keep pets healthy, which means you are happy to keep buying SPECIFICTM from your vet and we can contribute more to good causes, which in turn leads to a healthier environment – the full circle
So join us on the "Circle of Good" by buying SPECIFIC™ for your pet.